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Lead research and enrichment · Win work
Your reps should start the day with researched accounts.
Target accounts are researched, enriched and scored against your ideal customer, then routed to the right rep inside Salesforce or HubSpot, ready to work.
Sound familiar?
Where the week goes today.
Reps spend hours researching before they sell.
Every account means tabs of LinkedIn, the company site and news, before a single message goes out.
The CRM is full of thin, stale records.
Half the fields are empty and the other half are out of date, so nobody trusts the data.
Good accounts sit untouched.
Without a score, reps work the list top to bottom and the best fits wait their turn.
How it works
Something triggers it. The system does the work. Your team approves.
- 1Trigger
New accounts land
A list is uploaded, a territory changes, or a signal like hiring or funding fires.
- 2The system
Each account is researched
Firmographics, signals and contacts are gathered, the account is scored against your ICP, and the record is written to the CRM.
- 3Your team
Reps work the best fits first
Accounts arrive ranked with the reason for the score. Your team decides who to contact and how.
How we start
We value it on your numbers before anything is built.
A two-week Diagnostic maps this work in your business, puts a dollar figure on it from your own records, and scopes the build. You decide whether to go ahead.
What changes
Lead research and enrichment, with and without Altari.
| Area | With Altari | Today |
|---|---|---|
| Research time | Done overnight | Hours per rep, per day |
| CRM data | Enriched and current | Thin and stale |
| Prioritisation | Scored against your ICP | Top of the list first |
| Routing | To the right rep automatically | Assigned by hand |
| Team focus | Conversations | Admin |
Ready to hand this one over?
Two weeks to a ranked roadmap, valued in dollars from your own numbers. You decide what happens next.
Book a Diagnostic