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10,000 accounts researched and qualified while the sales team sold.

Deel's APAC sales team spent hours every day researching and qualifying leads by hand, across more than 10,000 target companies.

IndustryGlobal B2B SaaSPracticeRevenue OperationsBuiltLead research and qualification
The system we built, running
Researched and qualified0
Hour 0 of 24Was 4+ weeks by hand
AccountSignalFitContactRep
NNorthline LogisticsFreight, 240 staffHiring 6 ops roles94Head of PeopleDDana
KKestrel HealthClinics, 410 staffRaised Series B88COOKKenji
MMorrow & PikeLegal, 60 staffOpened Singapore81Ops DirectorPPriya
HHalcyon GroupProperty, 900 staffHiring in Manila91VP PeopleDDana
BBrenton IndustrialManufacturing, 520New CFO hired77CFOKKenji
VVela PaymentsFintech, 180 staffHiring in Jakarta96Head of TalentPPriya
NNorthline LogisticsFreight, 240 staffHiring 6 ops roles94Head of PeopleDDana
KKestrel HealthClinics, 410 staffRaised Series B88COOKKenji
MMorrow & PikeLegal, 60 staffOpened Singapore81Ops DirectorPPriya
HHalcyon GroupProperty, 900 staffHiring in Manila91VP PeopleDDana
BBrenton IndustrialManufacturing, 520New CFO hired77CFOKKenji
VVela PaymentsFintech, 180 staffHiring in Jakarta96Head of TalentPPriya
10K+leads researched and qualified in 24 hours
60+hours saved every month
4+ wksof manual work, now done in a day

What changed

The same work, done a different way.

BeforeNow
Reps researched leads by hand for hours a dayResearch, qualification and assignment run in the background
Working through the list took weeks10,000+ accounts done in 24 hours
Quality varied from rep to repFewer errors, and reps back on selling

How it works

Four steps, running every day.

What we built
Research agentGathers firmographics, signals and the right contacts per account.
ScoringEvery account scored against the ideal customer profile, with the reason shown.
AssignmentAccounts routed to the right rep automatically.
Quality checksFewer errors than the manual process it replaced.
01
New accounts land

A list is uploaded, a territory changes, or a signal like hiring or funding fires.

02
Each account is researched

Firmographics, signals and contacts are gathered and the account is scored against the ideal customer.

03
Written to the CRM

The record and the reason for the score land where reps already work.

04
Reps work the best fits first

Accounts arrive ranked. The team decides who to contact and how.

“
Lead research and qualification used to manually take hours each day, and now it's done in the background. Altari has completely changed how we do this. Research quality is better too, less errors.
Nick RooseSales Manager, Deel

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